About The Viral Stuffs

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About The Viral Stuffs
About The Viral Stuffs

OUR MISSION

About the viral stuffs We are empathetic reporters and observers. We hold power accountable and entertain without guilt. We share what people need to know to live their best lives. If something matters to our audience, it matters to us.

We are the original internet newspaper, founded in 2018. We’re truly global, but still, feel local. We tell stories in text, video, audio and pictures, and bring them to our audiences wherever they are. We’re fast, fun and inclusive. And we’ll always make sure you know what’s real.

OUR COMMITMENT TO INCLUSIVITY

We believe diversity in who we are, how we tell our stories, and among the people, we write for is critical to our mission. We aim to write for, and not just about, those left out of traditional power structures; to approach stories inclusively and to serve a diverse audience with stories that matter to them.

This means including a diverse range of voices in our reporting, actively pursuing diversity in our newsroom, and listening to our readers and viewers to make sure we’re as open and responsive as possible.

STANDARDS, CORRECTIONS & DISCLOSURES

The Viral Stuff endeavours to be accurate in its reporting, transparent and thorough in its sourcing, and fair and independent in its analysis. the VIral Stuff strives to verify and corroborate information via multiple sources whenever possible.

We grants anonymity to sources so they can provide information in the public interest without putting themselves at risk; the viral stuff does not grant anonymity to sources so they can avoid accountability for their opinions.

the viral stuff works to correct any misstatements in a timely manner, with a correction note appended to the bottom of an article to indicate what has been fixed and how. More prominent notices may be included for more egregious errors.

the viral stuff will only retract an article after extensive review by a senior editor has found fundamental flaws in the reporting, and always with an editor’s note.

the viral stuff includes labelling to indicate when an article is an opinion or advertising content (including sponsored content), and we disclose relationships with outside partners who may underwrite any area of coverage.

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